“Make it simple. Make it memorable.
Make it inviting to look at. Make it fun to read.”
Lee Burnett (Advertising Executive, 1891-1971)

Giving out business cards is crucial to marketing your skills or services.  Anyone who is serious about their business should have a professional business card and always be looking for places to hand it out!

Here are some steps to getting them done most professionally, quickly and at the best price.

1)      Do some personal research. What are the other investors have on their business cards (or even their websites)? What do you like? What do you not like?

• Your business card is a direct reflection of you and your business.  It’s important you like them or you will not feel good about passing them out.
• Create a basic business card layout. If you are not internet or graphic savvy, I list some companies below that offer many examples you can take from. However, you will want to add your own personal touches.
  • Keep in mind your niche. Who is your customer? Put on your card what you want people to know about what you can do for them. What problems do you solve?
  • Do you want a picture on your card? Of what? Your photo? your logo? A house?
  • Do you want to offer a $500 to $1000 referral fee?  People will be more likely to keep and pass on your card if you are offering to pay them a referral fee for referrals.
  • Research printing companies that regularly focus on printing business cards.

Here are some questions you might want to confirm they will give you what you need:

• What is the turn-around time once the order is placed?
• Can you e-mail me a proof before printing? (this is a must)
• How much do you charge to create a personalized business card design?
• Is there a printing set up fee? If so how much?
• Is there a shipping fee? If so how much?
• Below is an online resources who usually offer 250 free basic style cards or 500 color one –sided color cards for less than $20. (I am not offering any guarantees. However, they have done a good job for me in the past)
• http://www.vistaprint.com

Powerful Tips To Get More Out of Your Business Cards

Business cards speak volumes about who you are, what you offer and how serious you are at marketing your real estate investing as a business. A school bell rings letting kids know class has started. Your business card is your bell announcing it time to get together too.  The following are some proven tips using business cards to increase your chances of creating and maintaining more business opportunities.

1. Never leave home without them. Before leaving home, your checklist should be expanded to include business cards, as part of “do I have my wallet/money, house keys, driver’s license’” Any ‘per chance’ meeting is an opportunity to give out a business card. A morning run or a quick trip to the local store could be an opportunity to network in line. Make it a habit to always carry business cards. Give out your card to everyone and their mother!! My kids even have their own supply to pass out. Someone told me they taped their cards inside outhouses when they attend fairs, festivals, concerts and frequently received calls from them.  Hey – whatever works!

2. Insert a business card when mailing bill payments. Bills contain advertisements. Why can’t you advertise your skills or services the same way? My reasoning for this… A movie, entitled ’6 Degrees of Separation’ points out that we are 6 people away from knowing someone of influence. Eric Horvitz of M Microsoft Research and Jure Leskovec of Carnegie Mellon University analyzed 30 billion conversations among 240 million people using Microsoft Instant Messenger in June 2006. It turned out that the average path length, or degree of separation, among the anonymous users probed was 6.6. You could be 6 people away from knowing the President of the United Sates, your favorite movie star or someone who is in a position to hire your skills or services. Each of us knows someone, who knows someone (X6.6 on average), who we need to know…

3. Use proper business card etiquette. Whenever you give a business card, ask for a business card. When given a business card, don’t just take it and place it in your pocket. Make the person feel important by looking at their card for a few seconds. You might see something that could be a topic of discussion. Write comments on the card such as date, location and common points of interest. These comments will prove valuable when following up with that person. This also demonstrates a sincere interest in the other person. Then place it in your wallet. This lets them know they reside in a special place with you. “Skill with People” by Les Giblin is a book that expands on this approach. Make people feel important, in order to make yourself important to them.

4. Be generous. Give business cards out to everyone, including family and friends. Hoarding your business cards only makes your wallet feel full, not your bank account.

5. Ask for referrals. When giving a business card, people feel more comfortable when you ask; ‘I would appreciate a referral, if you know anyone that could use my services’. Give them 2 cards.

6. Maximize every “per chance” meeting. You never know when you might meet someone who can help you. Small social events, like a birthday party your son is going to, could produce unexpected encounters with people you will want to network with. You never know who you might meet

7. Place yourself at the right place at the right time. Have you ever been to a REI club meeting to find out you were not really given an opportunity to pass out your cards. Volunteering for REI speaking and networking events for big name speakers has been a very successful resource for me to grow my business. Zig Ziglar, one of the most successful sales trainers in the world says “if you help enough people get what they want in life, you will get what you want in life”.

8. Do consistent follow up. Immediately after a meeting a person who could be part of your REI business, I suggest you “snail mail” a hand written note thanking the person for their time. Insert your business card. Now you’re in the driver’s seat in standing out from other people. If you get no response and were expecting one, do it again. Patience and persistence pays off. . Make it a habit to do this once a week. Remember ’6 Degrees of Separation’. You just never know. Remember, people open invitation type envelopes faster than any others.
Below I show you a picture of the business card I use for my internet business. I have included many of the recommended elements. Evaluate my business card and feel free to post what you think would make it better. What is missing? What do you like about it?  Feel free to post your input here, on my blog, so that others may benefit and learn from what you have to say.

Your Business card is a very important representation, yet a very inexpensive, way to get the word out about your business. It’s important to share them with everyone – everywhere you go. There is no better way to let others know what makes you and your services special and unique.

Spread the news!

Tamera Aragon
www.TameraAragon.com
Top 10 Marketing Strategies for Real Estate Investors
Part 1 -Aim-Ready-Fire- Talley The Score
Part 2 – Networking
Part 3 -Business Cards

Originally posted 2010-09-21 11:26:50. Republished by Blog Post Promoter

Rule #3 – Invest Using the Strategies that Make Sense and the Location That Makes Sense for the Current Market Conditions

I always say invest where it makes sense and dollars.  You don’t need to invest in your home town, because you live there…nor do you need to go all over the country investing everywhere else. Do your homework and invest in locations that align with the real estate investing niche you chose using the strategy that is a fit.

For example, three years ago I was investing nationally in pre-construction in most strong appreciating markets. That strategy made sense at the time. It would not make sense in a depreciating market.

Today I live in a town that has been on the top 5 most foreclosures list for over 2 years. Why would I need to invest nationally when there are more than enough leads right in my own backyard?

Where to invest varies depending on the location of the investment as well as market timing.  My investment choices change as often as the market does. Being sensitive and aware of changing market trends is helpful to know where to invest and the most profitable strategy to follow.

Rule #4 – Use a Tried and True Strategy

Why make all of the mistakes others have already made if you don’t have to? Find a good investment strategy that works with your goals and stick to it. You will be tempted and pulled in many directions by all the different gurus out there saying there way is best.   Find a mentor and coach with experience in today’s market and then follow where they lead. After all, why would you walk through a mine field alone if there was someone else familiar with the route who could lead you safely through?

Rule #5 – Hire a professional real estate attorney review all your processes and paperwork before utilizing it in your market.

Because most trainers and coaches are not attorneys, as much as we try, we cannot be experts on laws in every state in the U.S.  For this reason it is vital for you to make sure the contracts and steps you are taking are not going to lead you the courthouse.  Anyone can sue anyone these days.  The way to avoid this is to first of all, always be nice and come from a place of caring in your dealings with others. Don’t avoid dealing with situations personally or you may find a costly summons to court forcing you to deal with things the expensive way.  A second way to avoid litigation is to assure your paperwork and procedures are legal to the best of your ability.  I know attorneys can be expensive which is why I signed up to use a service that offers me unlimited consultations and a certain number of document reviews for only $50.00 a month.  I recommend this way to be the most cost effective resource to be able to accept advice from a licensed real estate attorney in any state.  If you are interested in looking into this service where I have unlimited regular legal conversations and reviews, go to www.LowPricedLegalServices.com.I use the small business plan in the state of California, but plans and offerings vary from state to state.

Rule #6 – You must know basic computer skills.

You will want to know how to use email, internet and office products like Microsoft Word and Excel.  It is helpful to know how to create graphics but not necessary.  You will need high speed internet to enjoy utilizing this wonderful tool and avoid frustration unable to watch videos and waiting for pages to load.  You can do your entire real estate business from a computer.  You will absolutely need to type contracts and do research and there is no faster, easier way.  If you do not know how to use email, the internet and basic word on a computer, find a class you can take to learn the skills you lack.  If you have tried to do business without these tools, you will find them to turbo-charge your business once you have them.

Rule #7 – Diversify your investments – Don’t put it all into one area or one type of real estate

So how did I go from having no money to the prosperity I enjoy today?  It started with a book called the “One Minute Millionaire” by Mark Victor Hansen and Robert G Allen.  This book showed me I could really have the kind of lifestyle I desired, if I would diversify my income, while at the same time making wise investments.  I studied this philosophy on money found in this book as well as in others like it. Then I did something many are too afraid to do – I put what I learned to work in my life.

I currently divide my income into various investment strategies such as real estate, stocks, business ownership, savings, Money Market, IRA’s, and others.

However, since I see that 40% of today’s billionaires made it in real estate, I have chosen to place a large percentage of my time and money into this strategy.  What type of real estate do I invest in? This varies about every 6 months depending on the market conditions as I mentioned earlier.  I also have relationships with a “power team” of experts so we have all the correct data to consider our strategy as the market changes.   Chapter 4 goes into detail on how to create your own dream team.

In summary, there is no hard fast rule that applies to all investing – except one. That is this. In order to profit from your investments, we have found it important to diversify them. Consider different types, different areas and different strategies that make the most sense, therefore bringing you the highest return on your investment.

To Your Massive REI Profits!

Tamera Aragon

Originally posted 2010-03-02 04:00:08. Republished by Blog Post Promoter