“Being able to touch so many people through my businesses and make money while doing it, is a huge blessing.”

One of the longest proven ways to get leads as a real estate investor is calling on FSBO’s out of the newspaper. If you are on a budget and just getting started then you can do this yourself, or if you can at all afford it I highly recommend you hire someone to do it for you.

Why are FSBO’s good leads?

Often times homeowners who place their house on the market without a realtor ( FSBO’s),  are  in a position  where they need to sell a home quickly.  When this happens,  you are able to help them by closing quickly with cash, while at the same time, you receive a great discount.  There are many reasons a homeowner might need  to sell quickly. Some are trying to avoid getting behind on payments, some are already behind on payments, others need to immediately move to new location for job, some received a property gifted through probate, may be experiencing illness or maybe the landlord doesn’t want to own a property for rent any more, etc.  Whatever the specific reason a person doesn’t  utilize a realtor and place their property for sale on the MLS, it is likely there is an opportunity for you to get a great  wholesale deal.

• Where do you get the leads?

The first step is to locate the properties not listed on MLS, however for sale by the owner direct.   How do you do this?

1.       Classified Ads Online: There are several online classifieds such as Craigslist.org or Kiji.com or backpage.com and many others.  It’s so easy to search the internet for this stuff….just type “your city” properties for sale by owner; see what comes up!

2.       Newspaper classifieds:  Checkout newspapers in the areas you would like to buy. (also often available online)

• What do you do once you have the locations for leads?

a.       Buy a copy of your local newspaper and open the real estate classified ads section.  Get a sharpie or a highlighter and begin to scan each and every FSBO (For Sale By Owner) add in the paper.

b.      Grab a copy of the FSBO magazines offered for FREE in grocery stores.  These could be great leads as someone is  paying a lot of money to put their house in a magazine. I view this as sign that the owner could be a motivated seller.

c.       Go the websites of newspapers and look at their classified section online. You can put these links in your favorites.

d.      Visit FSBO online websites. Here are a few sites I like:

• Owners.com
• ForSaleByOwner.com
• FSBO.com
• HomesByOwner.com
• Trulia.com

You will want to check the FSBO sections in these resources daily.  If there is a good real estate deal for sale, it will be sold quickly to the person who acts quickly – You!

• What do I look for?

All ads listed could be potential investments. To save time however , you want to be looking for  keywords or phrases that indicate the seller has a motivation to sell or is showing signs of flexibility.

Here are a few examples of keywords to watch out for:
“Must sell” “Just reduced” “For Sale Or Lease” “Seller Financing” “Fixer Upper” “Handyman Special”

• Create your Motivated Seller  “Hit” List

This is a list of those you will want to contact to find out more about the property and the seller’s situation. If using paper (like a newspaper in hand), you will want to mark the ads with your sharpie or highlighter as you are scanning the paper for those “motivated” words listed above.  Mark as many ads as you can!  It is better to have too many leads than too few.

If online- – -copy and paste the ads found on newspaper, classifieds  and FSBO sites to a word or excel doc, then print it out.

Remember having too many leads is a good thing as it keeps your options open.

Stay tuned for the next blog which will contain the actual script I have refined over the years when calling FSBOs. Using this system and this script, I have found great success in helping others with their situation while at the same time buying discounted real estate.

Spread the news!

Tamera Aragon
www.TameraAragon.com
Top 10 Marketing Strategies for Real Estate Investors
Part 1 -Aim-Ready-Fire- Talley The Score
Part 2 – Networking
Part 3 -Business Cards
Part 4 -Win-Win-Win with Realtors
Part 5 – Classified Ads

Originally posted 2010-11-17 10:15:21. Republished by Blog Post Promoter

Hope for tomorrow….

These words are from a “tag line” I used to put under my real estate investing business name.

“Support for today, hope for tomorrow.”

Even though I don’t use that tag line any more, it is still the basis for all I do.

Now more than ever, I plan to continue to support others with all that I have to offer and in the process, providing hope.

I know this is last minute – but some extra seats just opened up.

I wanted to give you an opportunity to receive a free trip and free training when you join me in Las Vegas this coming Sunday, April 10^th.

www.investorcommunityofcentralvalley.com/treasurehunt

What’s this got to do with hope? Well, I think the biggest financial hope is investing in profitable real estate today.

What does hopeful  real estate investing look like?

You want to buy greatly discounted properties… resold quickly for a huge profit to you!

• But how do you get the properties at a discount?
• How do you sell quickly in this crazy market?

If you really want to know how it is being done today, then I hope you will consider flying over to Vegas with me on Sunday, April 10^th.

Yes – FREE TRIP AND FREE TRAINING – on how to buy and quickly flip properties on the Court steps.

NO UPSELLS~!   This trip offers “watch and learn” free training on what I think is the best way to profit from flipping in today’s market.  I am so excited about this system; you will be able to watch as I am personally investing my money this weekend myself.  I think this is the fastest, easiest way to get properties purchase for bottom dollar and sold at top dollar fast.

When you come to Las Vegas, you will see how it is done as the pros do the evaluating, buying and selling for me – right before your very eyes.

To good to be true?  Find out it IS true- when you come!

www.investorcommunityofcentralvalley.com/treasurehunt

Don’t you agree….this is the best time to let me help you quick flip as many houses you can?  Join me for a super exciting Las Vegas trip that’s guaranteed to be lots fun and should be a huge moneymaker for you too! The foreclosure bus takes you straight to the deals!

Your super fun moneymaking Las Vegas trip is really free! Your trip includes your 2 nights at a popular hotel in Vegas…along with your personalized Las Vegas foreclosure treasure hunt tour, including a trip to the court steps during an auction to see how it is done.

It’s easy and it’s fun!  And FREE!

You still have time to BOOK YOUR FREE LAS VEGAS TRIP FOR THIS WEEKEND NOW – only 6 more seats left on the bus.

You have everything to gain and I think nothing to lose when you take time to join me in Las Vegas for this complimentary Las Vegas foreclosure treasure hunt. Space is limited and these Las Vegas foreclosure treasure hunts are almost always filled to capacity.

I look forward to us making lots of money together. If you are interested in joining me, go here to sign up today… www.investorcommunityofcentralvalley.com/treasurehunt

Once you sign up, we will get right back to you to set up all the details, assisting you with reservations for your Las Vegas foreclosure auction quick flip trip.

To Your Success!

Tamera Aragon
www.investorcommunityofcentralvalley.com/treasurehunt

Originally posted 2011-04-07 13:57:12. Republished by Blog Post Promoter

Definition: Use personal assets to pay what is past due to get your home out
of foreclosure.

Under most circumstances, loan holders are required to accept payment of
the full delinquency and reinstate the loan even after foreclosure proceedings
have begun. Keep in mind, the delinquency may include certain legal costs
since you are already in foreclosure. Many holders require certified funds for
reinstatement. Some assets to consider would be to utilize your 401K, the
“Friend asset”, (borrow from friends and family), sell some assets, borrow
against assets, use lines of credit and credit cards.

IMPORTANT POINTS TO REMEMBER:

• Only utilize the options listed here to get money if you are bringing in income that will pay the additional debt you might incur. Since you have performed a careful evaluation of your bills at this point, you should know if you have room to add additional expense to your month with credit card bills or a loan from a friend.

• This is for you if you will be able to keep the payments current once you have paid the delinquency. Tapping yourself out on credit cards or selling assets does not make sense if you are just going to get behind on payments again. Also, doing so could be considered fraud if there is not a intent to pay the bills you incur.

This is only one of the many useful sections of this 50-page eBook. If you are interested in picking up a copy of this coaching guide, please visit our our foreclosure eBook website.

Originally posted 2008-01-01 09:07:34. Republished by Blog Post Promoter

“Without promotion something terrible happens… Nothing!”

P.T. Barnum

In order for you to make money as a Real Estate investor you need your phone ringing off the hook (or your inbox full of leads), each and every day so that you can make offers for properties and cater your offers to your buyers. The great thing is these Motivated Sellers and buyers with cash in their bank accounts are actually looking for you because you can provide solutions to their problems.

But guess what typically happens… They can’t find you. Why? Because You’re not marketing yourself. OR if you are marketing you are not marketing correctly.  Working harder does not always bring the best results unless you are also working smart.

Did you just hear about the investor in your local RE club that closed on a deal netting them $20,000 and they didn’t even have to lay a hand on the property? Or what about the person that just bought that rental house on the same block for 40-60% less than what you paid for yours? Are they just lucky? Or are they working smarter than you?

The best place to be is a little bit of both. Somewhere in between luck and chasing deals is where you should be in finding truly motivated sellers, or rather helping them find you.

Have you ever heard when someone is ready to shoot a gun at a target say, “Ready, Aim, Fire”?

I have. And in shooting a gun, that is appropriate. However for marketing we want to change that line up a bit.  The following goes over some basic Marketing principals following Ready, Aim, Fire, and Talley the Score.

1) Aim……Who is Your Target Market?
The most important element of any marketing to be done is to assure that what you are saying AIMS directly to your target market. Who are you trying to market to? If you are advertising “I buy Houses”, What types of properties and real estate opportunities are you seeking?  If you are advertising that you have houses for sale and are looking for buyers,  what does your advertising say to bring in the most promising prospects for you? The more narrow your focus and marketing efforts, the greater success you will experience.  As an example, I am a REI coach and trainer.  In the past, I had been marketing to “real estate investors” and “real estate investing coaching and training”.   Now you will find my marketing more niche focused – Flipping is my niche.  I focus on turning profits for quick profit. Not that I can’t teach on anything else.  I just decided to pick the niche that  best suits me and go for it.

WHO are you aiming at? Who is your target market? In Aiming, you want to first look at who it is that will bring you in what you are looking for in your business.  You might need a buyers, sellers, a power team, money sources, referrals, etc.  for every ad you place, you will want your marketing message to be, first and foremost, clearly directed at who/what it is that you are attempting to reach/sell/buy.  And you will want to know the ages, gender, nationalities and locations for the majority of your target market.

WHERE are you pointing your gun…. In other words where are you advertising to reach your target market?  The second consideration when Aiming is to assure the type of ad you are placing is they type of medium your target market will see.  Wherever you are advertising, be sure and verify historical numbers for who is paying attention to that medium whether TV, newspaper, online, billboards, etc. Make sure the mediums you use are those that those who are your target market will see.

WHAT ammunition are you using? What are you saying in your ads by the words and graphics used?  Is the copy enticing enough to make you stand out? What is your USP (Your unique selling proposition) What makes you special?  Many people pay copywriters to write their ads, (yes, even individual real estate investors), in order to assure what they are saying is the right way to put the message across.  If writing effective ads is not your cup of tea, you might want to reach out for help. You can have the right medium, pointing to the right target, but you if you don’t say something appealing, then you wasted your time and money.

2) Ready….Your Marketing Plan
Your Marketing Budget: You will want to create a marketing plan starting with a budget. We all have basic living expenses that need to be paid. If you are just getting started and short on cash, could you cut back on the budget anywhere to find a little money to create a small advertising budget?

List the marketing mediums to be used: In addition to the budget, you will want to make a list of the mediums you will use that meets the criteria we have discussed in Aim and Ready sections in this book.

Consistency is Key: You simply DO NOT have to have a large marketing budget to be effective to grow your RE business. One 42 cent letter netted me $70,000.  It’s all about consistency. You will want to be realistic about your monetary constraints to start out and then incrementally build your marketing program as you experience more and more success.  It is vital that you don’t base all your decisions on one attempt. Consistently do marketing to same target market using the same medium for at least 1 month …1 X week.  Often people need to see repetition in order to the idea to call you to sink in to where they take action.

3. Fire…Do your marketing plan!

So many people spend too much time telling themselves all the reasons they haven’t done marketing, mostly revolved around their lack of time and money.  However, to run your real estate investing business effectively and profitable, (or any business for that matter), you must get the word out to let others know what you do.  There are many low cost and limited Fire at the target and see the results!

3) Talley the Score… How many times did you hit your target?
Did you receive a return on your advertising investment, (Often referred to as an ROI)? We miss the boat on this one so much. When you are incorporating bandit signs, direct mail, flyer campaigns, into your marketing etc… it can start to get confusing where and if your success rate justifies the money and time put into the marketing mediums you are using. You will need to mainly pay attention to one thing … was money you profited higher than the money you spent to get the lead to call you. You will want to pay attention to two elements in tracking your responses.

When someone calls, be sure and ask where they found your phone number and track the “response rate”. for each particular form of advertisement.  This will tell you what ads hit the target!  From this information, it is easy to track the return on your investment to see how much money you make from each response and adding those dollars up.  Tracking your responses and closures of deals by how they found you is necessary so that you can identify areas that need to be tweaked or worked on. If you are not getting response, you will want to evaluate if that is the correct medium or if what you are saying is not working. If you are getting response, but not closure, you will want to change your ad to bring in more focused leads.

And when you find out that great mailing list is really working or the flyers in a particular neighborhood is getting tremendous feedback….then increase your marketing in that area! I mean when you are measuring success and can track it effectively, it allows you in full financial confidence to justify any increase in marketing expenditures that is bringing in more than you are spending.

My hope is for you to realize that marketing for the real estate investor is the lifeblood of his/her business. Great deals rarely knock on your door to find you without some kind of influence to do so.  Marketing is key.

Over the next few weeks I will  provide details on several types of marketing I have used in my real estate investing business with some success.  For your marketing plan, you will want to put into place no more than 2 or 3 of these marketing strategies at one time, amending your plan depending on the results.  Watch for more to come!

Most importantly, whatever strategy you use, follow these steps:

Aim, Ready, Fire and Talley the score!

To Your Massive Profits,

Tamera Aragon

Originally posted 2010-08-25 08:54:29. Republished by Blog Post Promoter